AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Wellness Apps on iOS in the UK
A look at the first quarter of 2021 for wellness apps on iOS in the UK, showcasing download and user trends. Sensor Tower provides detailed insights into the top performers in the wellness category.
In the first quarter of 2021, the wellness category on iOS in the United Kingdom saw varied performance among top apps. Calm, a leading app in the category, experienced a peak in revenue during the week of January 11 with approximately $221K and downloads at around 35K the week of January 4. Its weekly active users (WAU) remained stable, starting at around 199K in late December and ending close to 179K in late March.
Headspace: Sleep & Meditation also saw its highest revenue at the start of the quarter with roughly $133K on the week of January 18 and a peak in downloads at nearly 25K during the week of January 11. The app's WAU showed an upward trend, peaking at approximately 232K around mid-January.
For Sleepiest: Sleep Meditations, revenue trends were modest, with the highest being around $15K in late February. The app's downloads saw a high of roughly 28K in mid-January, but WAU decreased from 18K in early January to around 9K by the end of March.
Breeze: Mental Health had a steady increase in revenue, reaching a high of approximately $9K in late March. Downloads spiked at over 20K in early January, while WAU saw a significant increase, rising from 32K at the end of December to around 33K in late March.
Lastly, Sleep Cycle - Sleep Tracker from Sleep Cycle AB showed consistent revenue growth with a peak at about $38K in early February. Downloads remained relatively stable, with a slight peak of around 12K in early January. WAU for the app remained above 100K throughout the quarter, peaking at 130K in early February.
For more in-depth insights and data on app performance, Sensor Tower's platform offers detailed analytics and trend reports.
